Strategic niche marketing: Our strategic niche marketing will be solved in many ways. Some ways that our niche market can be useful will be by…. 1. Knowing our Target Niche Market inside out… this means that the people need to know how the Screen Traffic Light helps them be safer that being endangered 2. Solving our customers problems that they need us to solve during the time when we have our product out. 3. Rethink on how we can spread our company around the world… This is to let a lot of people see our new technology spreading around the world 4. Also we will need to know how to invest in our product… This is to let other people see our product being spread 5. We will also need to LISTEN I mean REALLY LISTEN to our customers if they need to suggest something with our product Strategic partnerships: Our partnership will have an important impact on our product by getting everyone a job to work for the rest of the year. Also this will help us finish the product easier than ever. our partnership will include more companies to give us parts to build this product and how they work with us. we and the other companies will be able to contribute with each other. Sustainable competitive advantage: Our competitive advantage will be very high because will compete with other people or companies. Also they will have good products but we will have a product that can improve technology. 4.1 Market segmentation: The market segmentation will be to have our product for the market and then see if people would want to take a part of it and have a chance to use it in the big streets. 4.1.1 Detailed market breakdown: We will breakdown our market by having different kinds of steps to change our variety of building the product but we will have different kinds of stores advertise our product and have more companies make our product. 4.2 TARGET MARKET SEGMENT STRATEGY: OUR STRATEGY IS TO HAVE PEOPLE TO BE CONVINCED OR HAPPY TO HAVE OUR PRODUCT UP AND RUNNING IN THE STREETS SO THEY CAN HAVE MORE SAFTEY. 4.3 Industry Analysis- Our indusry analysis will be when we first build the product to how people enjoy the product which will show during the time of our product they had more confidence to be in the streets aND BE HAPPY TO BE OUTSIDE THANKS TO THE SCREEN TRAFFic lights. 5.1 Website marketing strategy- We will provide all costumers with personal and flexible customer service that will include special features and benefits that your product offers specialist knowledge or skills. This new technology will improve products overall quality being able to compare the old to the new and find it to be every beneficial.